BP Asks Shareholders to Pay for Its Mistakes

For the last five years, BP Plc has squandered its shareholders’ money. That’s why, forced by poor returns and the arrival of an activist investor, it finally “reset” its strategy on Wednesday. The problem? The British oil major sent its investors the bill for the damage.

With that approach, who would want to buy its stock and a become a long-term holder? The answer is obvious: very few.

The company, a shadow of its former might, had one job on Wednesday: Give investors a reason to buy its stock. It’s early hours, but I don’t see much to trigger that move. BP needed to demonstrate it’s a better custodian of value than its rivals. I don’t think it did. There’s better value elsewhere, namely at Chevron Corp. and Shell Plc.