How to Make Sense of Trump's 'Tough Love' Tariffs

U.S. stocks underperformed in the first quarter of 2025, hit by a double whammy from intensifying policy uncertainty and a U-turn in select mega cap stocks. Into this volatile backdrop, April 2—President Trump’s so-called Liberation Day—was circled on investors’ calendars as a catalyst.

Tariff talk

Yesterday’s announcement from the Rose Garden marked another bold policy step, charging large reciprocal tariffs against many of the United States’ largest trading partners. For example, the policy includes:

  • A new 10% base tariff on most trading partners, effective April 5
  • A ramp-up a few days later to match half of the tariff and non-tariff barriers that countries impose on the U.S.

We estimate the average effective tariff rate could increase by almost 14%—a historically large increase in trade duties.

Two higher level observations are important here. First, the reciprocal tariffs leave room for the duties to get negotiated away. Case-in-point: Some very large exporters like Vietnam have already said that they will cut all tariffs on U.S. products. Second, the exemptions separate the reciprocal policy from Trump’s sector-level tariffs like steel, aluminum, and automobiles. This suggests to us that those sector-level tariffs are likely to be more permanent.