Why Consumer Spending Matters As Markets Struggle

Key takeaways:

  • U.S. recession risks have increased
  • U.S. government bonds are rallying
  • The health of the U.S. consumer is an important watchpoint

On the latest edition of Market Week in Review, Director and Senior Investment Strategist Alex Cousley discussed the details of the Trump administration’s tariff plan and the market’s reaction.

Negotiate or retaliate?

Cousley began by noting that U.S. President Donald Trump’s reciprocal tariff plan could increase the effective U.S. tariff rate by 14%. He said this estimated increase is greater than expected and is also very large in a historical context.

“We believe these tariffs have increased recession risks in the United States. In our view, the chances of a recession in the next year are now close to 50%,” Cousley remarked.

He said the new U.S. tariffs target Asian countries—including China, Japan, South Korea and Taiwan—more aggressively than the rest of the world. While it’s unclear exactly how countries will respond, some nations—particularly in Asia—have signaled they’ll look to lower tariffs on U.S. imports.

“Vietnam is one of the most prominent examples of this, but Japan and South Korea have also suggested they’ll take a negotiating stance,” Cousley remarked. He added that the European Union and China haven’t been as vocal about any actions they might take, although China has hinted at retaliation.

On the other hand, in a significant move of retaliation, China announced Friday that it will slap a 34% tariff on all U.S. imports starting April 10.

Cousley finished by noting the European Union hasn’t been as vocal about any actions it might take.