Vanguard Turns 50: How the Asset Management Giant Changed the Industry

Congratulations to Vanguard, which is celebrating its 50th anniversary today.

Vanguard is well-known for making investing more accessible, affordable, and efficient for investors over the past 50 years. The $10 trillion firm offers 215 funds to U.S. investors as of May 1.

"Vanguard has long been a champion for the retail investor, building a timeless legacy of low-cost index investing and a well-earned reputation for always putting the client first,” Kirsten Chang, senior industry analyst at VettaFi, said. “Ever since Jack Bogle founded the firm in 1975, Vanguard has proven a dominant force in the realms of both active and index investing, thanks to a steadfast, prudent approach to client service and product innovation."

The year after Jack Bogle established Vanguard, the asset management giant introduced the investor-owned structure and launched the first index mutual fund – marking a significant milestone for the industry.

“We installed our investors as our owners to focus on their investment outcomes and got to work building a still-growing lineup of diversified, low-cost, and high-quality index and active investment options,” Vanguard president and CIO Greg Davis said in a statement.

Additionally, Bogle founded the firm with the emphasis that costs matter in investing. High fees and expenses can eat away at long-term returns, and, in Bogle’s opinion, low-cost options, like index funds, are more effective for building wealth over time.