China Tries to Curb Competition

I learned a new English word this week. What made the experience more interesting is that the Chinese taught it to me.

The Oxford dictionary defines “involution” as the process of complicating things. China has extended this term (“neijuan,” or 内卷 in Mandarin) to describe needless competition within its economy. The Central Committee has vowed to root out involution and eliminate it wherever possible, but the effort misses the forest for the trees.

China continues to struggle with deflation. Producer prices have been falling for more than two years, and consumer prices have been essentially flat over that time. The stability of the consumer price index raises questions of potential steering of the data; posting declines in that series might contribute to a deflationary mindset that would be difficult to dislodge.

One of the main drivers pushing China towards deflation is an excess of supply. In a range of industries, China has capacity to produce much more than global demand. With trade restrictions rising and trading partners taking a dim view of product dumping (selling below cost), avenues to absorb output are narrowing.

reducing internal competition

China’s problem with overcapacity isn’t just in the aggregate. In many industries, there are quite a few domestic competitors who are fighting for market share. This drives prices down even further, raising the issue of involution. To remedy the situation, Chinese authorities are encouraging consolidation within sectors, and offering capital to help with the transition.

A basic example of involution centers on food delivery. Visitors to China inevitably come across armies of scooters clustered around eateries, vying to ferry dinner to hungry households. Online and on the streets, the major players are very aggressive, driving down prices and profits. The government has moved to curb the cutthroat competition.