Emerging Markets Insights: Fear of Missing Out

Three things we are thinking about today

China Golden Week: China celebrates an extended eight-day golden week from October 1 to October 8, with most offices and factories closed. Historically, golden week is a period for increased travel and consumer spending. A leading Chinese online travel agency recently reported a 45% increase in domestic travel booking compared to the prior year.1Regional governments have been rolling out promotions to encourage increased consumer spending on both experiences and goods. In combination with Singles Day in November, there is optimism that Chinese consumer spending may start to recover following a subdued 2024.

India tariffs: US President Trump recently announced 100% tariffs on pharmaceutical imports from companies that do not have a US manufacturing presence or plans to start manufacturing in the United States. As the United States is the world’s largest drug market, there were initial concerns over the impact on India given one-third of its pharmaceuticals are exports exported to the United States.2However, the risk to exports was seemingly reduced when the Trump administration clarified generic drugs are exempt. A majority of India’s pharmaceutical exports to the United States are generic.

Year-end rally: Historically, September has been one of the weakest months for global equities, with a return of -1.0% for the past 10 years.3 However, 2025 bucked the trend. The MSCI All Country World Index rose 3.7%, and emerging markets were leaders, with a return of 7.2%.4The key question for investors is whether this optimism will continue in the fourth quarter. “Fear of missing out” remains a theme, so we think there is scope for further fund inflows to support equity markets. Emerging and international equities appear poised for further gains if the US dollar remains weak, given the valuation discount with the United States.

Outlook

Unlike most equity markets, Brazilian equities shrugged off threats of higher tariffs from the United States. Our Latin America (LatAm) equity portfolio manager summed up his views: In terms of expectations, he feels that Brazil is at an inflection point. Brazil’s projected 2025 inflation rate is finally moving downward, bringing forward expectations for interest-rate cuts to December 2025 or the start of 2026. This coincides with some positive takeaways the team’s Brazil-based analysts gleaned from their company meetings and conferences.