Vietnam ETFs: An Emerging Opportunity

Last week FTSE made its annual review of country classification within its global equity indices (see the announcement here). One of the most interesting changes was Vietnam’s upgrade from frontier to emerging market. This will affect all FTSE indexes as of September 2026, likely with a phased implementation. This comes after years on the watch list for upgrade as the Vietnam market matured.

The benefits are multifold: 1) Existing Vietnam ETFs see price benefits and more potential net inflows; 2) emerging market indexes (and therefore ETFs) may add exposure to Vietnam in 2026; and 3) longer-term, Vietnam’s economy may also benefit from increased sentiment and exposure, particularly IPOs in the equity market. Here’s what to watch to capture an emerging opportunity in the emerging markets.

vietnam etfs an emerging opportunity

First of All — What Is a Frontier Market?

The term “frontier” market is less familiar than developed and emerging (and for good reason). FTSE classifies countries as developed, advanced emerging, secondary emerging, and frontier (in order from most to least developed). Close to 30 countries are currently classified as frontier markets, including Bulgaria, Croatia, Kenya, Morocco, and Pakistan. Frontier status reflects markets that meet minimum investability and accessibility standards, but fall short of secondary emerging thresholds. Notably, FTSE allows end-of-day (rather than real-time) prices for a market to qualify at the frontier level, which implies significantly less liquidity and pricing transparency at a frontier level.

For full details on FTSE’s classification system, see their paper here.

No ETF Opportunities in the Frontier Segment

Not surprisingly, U.S.-listed frontier ETFs no longer exist due to liquidity issues. Those countries with greater liquidity were often updated to emerging market status, leaving very illiquid countries behind. Previously, there were two recent frontier market ETFs that closed, most likely due to liquidity and accessibility issues to some extent. Invesco announced the termination and liquidation of its Frontier Markets ETF (FRN) in late 2019, with the last trading day in February 2020. BlackRock also announced the termination and liquidation of the iShares Frontier and Select EM ETF (FM) in 2024, with the last trading day in January 2025.

Change to Emerging Market ETFs

As stated above, changes to the FTSE index will begin rolling out in September 2026 (additionally, there will be a review period in March 2026). This means that Vietnam exposures could be added to certain ETFs — notably those that track FTSE emerging market indexes. The Vanguard FTSE Emerging Markets ETF (VWO) is the second largest emerging market ETF (although it is a close race, at $102 billion versus $110 billion for the largest ETF). However, I would expect a small allocation in the low single digits. Currently, VWO is heavily weighted toward larger markets like China, Taiwan, and India. It allocates 4% or less weight to the remaining countries. Another ETF which could be affected would be the Schwab Emerging Markets Equity ETF (SCHE), which also tracks a FTSE emerging markets index.

While it may seem obvious to some readers, it is worth clarifying that MSCI has its own classification system and review process, which is unaffected by FTSE’s change. Several of the largest emerging market ETFs follow MSCI indexes including the iShares Core MSCI Emerging Markets ETF (IEMG) and the iShares MSCI Emerging Markets ETF (EEM).

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