A Check on the Health of US Consumers

Together with the surge in investments brought about by the CHIPS and IRA acts, plus the recent surge in AI investment, US consumers continue to be the backbone of the US economy. When, and if, AI investment slows down or comes to a sudden stop, the US consumer will remain the backbone of the economy, even if a stop in AI investment has the potential to trigger a recession. Although investment is a smaller part of the US economy compared to consumption, it is, typically, the most volatile component of GDP. The personal consumption expenditures component is not only the largest component of the economy but also the most stable one.

As we have said in the past, after the pandemic, US consumers were awash in cash due to accumulated savings from government income transfers and lack of opportunities to spend during the pandemic. At the same time, inflation was accelerating, and interest rates were increasing. Today, although savings are still considerable, they pale compared to the excess savings accumulated during the pandemic. However, inflation is rearing its ugly face again due to the effects of tariffs.

Although the stability of the consumer depends on its ability to generate labor income, i.e., wages and salaries, households’ financial conditions are very important in supporting the stability of consumption. If we look at household debt service payments as a percentage of disposable personal income in the graph below, we see a pattern similar to that during the recovery from the pandemic recession, as this debt service ratio has remained relatively low. Even the large increase in mortgage rates has not been an important source of stress in households’ financial conditions, as borrowing has remained limited.

debt of service ratios

However, the similarities probably end there. The numbers above are aggregate numbers and don’t show what is happening with the different household income groups of the economy. The current environment has been very different for lower-to-middle income households than was the case during the recovery from the pandemic recession. At that time, lower-to-middle-income earners were benefiting from a strong labor market and a strong increase in wages and salaries. This, however, is not the case today, as the graph below clearly shows.

Furthermore, the recent talk about a bifurcated economy is not very far from where we are today, as those in the upper income levels are doing very well while the rest of Americans are struggling.

Today’s consumer resilience at the lower-to-middle income levels is being challenged by a weakening jobs market, a weakening economy, pricing pressures from tariffs, and a government shutdown, which affects about four million Americans (~two million federal workers and ~two million military personnel) who are not collecting their salaries, etc.

wages and salaries

Furthermore, there have been two major drivers pushing consumption higher this year. The first one has been the stock market’s wealth effect. However, we know that the benefits of stock market gains do not go to the majority of Americans. The majority of Americans do not hold stocks (outside of retirement accounts) and are struggling under the pressure of higher prices and weaker increases in salaries and wages. The second major driver of consumption this year has been tariffs as well as the end of subsidies for electric vehicle purchases. Although the first driver will remain real as long as the stock market continues to push higher, the second driver is just a readjustment in consumption between today and tomorrow, especially for the purchase of durable goods. That is, higher tariffs and the end of subsidies on electric vehicle purchases tend to push consumption higher today, but it takes away from consumption in the future, as consumers tend to purchase ahead of the imposition of tariffs or the end of subsidies and ahead of anticipated future price increases.

These are the reasons why we are expecting a weaker economy during the last quarter of the year and why we believe the Federal Reserve is going to cut rates after the Federal Open Market Committee meeting in December. However, the government shutdown and the lack of data make monetary policy decisions very risky, and Fed members are going to have to come to grips with the risks associated with cutting rates in this environment.


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